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Privacy Policy

Feri Unique Fashion Trading Llc – Privacy Policy

This Privacy Policy applies to information collected and processed via the website (together, the "Site”). Privacy is very important to us and therefore we  want you to know how your personal information and data is collected, used, and shared when you visit or make a purchase from the Site. The Site is owned and oeprated by Feri Unique Fashion Trading LLC trading as Via Delle Rose and/or its affiliates and subsidiaries (together “we”, “us” or “VDR”) in the United Arab Emirates.



By visiting the Site or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy Policy and our SIte Terms of Service. Please note that our Privacy Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Site. It is therefore your responsibility to continue to check our Privacy Policy for updates.




When you interact with us, whether by using our Site or communicating with us, we may collect the following information about you:


  • İnformation you give us: you may give us information about yourself if you sign up for an account on our Site, place an order for products, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions with our Site, or correspond with us (by email, telephone, instant messaging apps, social media or otherwise).


Depending on what you provide, this information can include your name, address or location, phone number, email address, date of birth, gender, purchase information, shopping preferences, images and financial information (including your credit or debit card details, although we do not hold them, our payment processors do).


  • Information we receive from other accounts or sources: we can receive information about you from other sources, such as other accounts (like when you use your Apple ID or Google Sign In to sign in on our website) or other websites, including data brokers, our partners, social media providers like Facebook and Twitter, advertising networks and analytics partners, and payment and delivery service providers.


By logging into our mobile applications via Apple, google, Facebook or Twitter, or linking your VDR account on our Site to your Apple, google, Facebook or Twitter accounts, you are giving us permission to obtain certain information and content from these accounts. The specific types of information that we may obtain depends on your settings for that account or website, and will be subject to their privacy policies.


  • Information our IT systems collect about you: when you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.


We use the following categories of cookies on our Site:


  • Strictly necessary cookies: These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided. These cookies will also inform us, about your behaviour on our website, if we can do business with you and protect VDR and its customers from fraudulent activities.


  • Performance cookies: These cookies collect anonymous information on how you use our website (eg. we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas we can improve such as navigation, shopping experience and marketing campaigns). The data stored by these cookies does not show personal details from which your individual identity can be established. They are also used to help measure the effectiveness of an advertising campaign. You may opt-in to these cookies using your browser settings.


  • Functionality cookies: These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings.


  • Targeting cookies or advertising cookies: These cookies collect information about your browsing habits and limited aggregated demographic information in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. For example, we use third party companies to provide you with more personalised adverts when visiting other websites. You may opt-in to these cookies using your browser settings.




To provide you with our services, including to allow us to fulfill any orders placed through the Site and to allow you to order and receive products using our Site, administer your VDR account and to optimise your experience, we need to use your information in a number of different ways.


We also use the information for marketing and advertising purposes. Where you have told us you would like to receive marketing communications or when you have made a purchase using our services, we and our partners will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information as described below), to tailor these messages to you. You may unsubscribe from our email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt out instructions in the promotional emails that are sent to you.


We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others’ websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from VDR or from our partners.


We (and/or the entities or companies listed in the “Who may we share information with” section below) may use your information including for the following purposes:


  • To register and manage your VDR account on our Site, we collect your name, email, password and other additional details you may wish to add to your account, like phone number, addresses and gender. The legal basis is the performance of a Contract with you.


  • To fulfil the orders you make through our Site: we collect your name, addresses, phone number, Order details, like the products you are buying, the size and price. The legal basis is the performance of a Contract with you.


  • To collect payment from you we collect your payment information, which comprises the credit/debit card’s number, holder’s name and CVV. We don't store them and only transfer them to our authorized payment providers. The legal basis is the performance of a Contract with you.


  • To provide you with our customer services (including helping you to solve any issue you have with our services, updating you about any change to our Terms of Service, or contacting you to know how was your experience with us) we collect your name, email, password, phone number and addresses and your contact history with us. The legal basis is the performance of a Contract with you.


  • To administer, maintain and optimise our Site and our services: we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis is the legitimate interests in running our business.


  • To perform fraud and credit checks and assess if we can do business with you: we collect your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information (such as IP address and device type), any national identifiers (like driver’s license or ID cards) and any publicly available information (like social media profiles or news). The legal basis is the legitimate interests to protect VDR and its customers from fraudulent activities and compliance with a legal obligation.


  • To send you marketing communications and personalised offers: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, cookie identifiers, internal identifiers and country. The legal basis is your consent to send you special offers and campaigns powered by VDR.


  • To manage our loyalty programmes: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving the shopping experience.


  • To provide you with personalised recommendations and enhance your experience: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, in-stores interactions with products, device Information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving your shopping experience.


  • To carry on research, analysis, enquiries and surveys on your use of our Site: we collect your name, addresses, email, device information, legal basis is our legitimate interests in running our business and improve our Site and your experience.


  • To advertising and retarget advertising of our products and services: we collect your email, cookie identifiers and device information. The legal basis is your consent to send you markting promptions.


  • To produce aggregated statistical reports: we use your order history, provided that the result of such reports do not identify you. The legal basis is our legitimate interests in running our business and improving our website.




To provide our services and the website, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:




  • We share your information with service providers who perform services on our behalf, such as: payment processing, information technology, Site maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your order.


  • Courıer companies that we use in order to deliver the products to you and, as such, they need to have access to your order information, including your name and address.


  • Payment providers that we use to process your payment information (including your credit/debit card details) so that we can collect payment from you.


  • Anti-fraud and credit check providers to keep us and you secure. They have access to and process your information and associated orders to check for any fraudulent behaviour.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


We also share your information with:

  • our professional services providers such as: legal, audit, financial and insurance advisers.
  • any assignee, successor operator or prospective purchaser of the Site or of us.
  • any legal, regulatory, law enforcement, government or municipal bodies.
  • any any gift recipient or provider of any warranty in relation to your Order.




Notwithstanding the purpose or legal basis we use to process your data, you have the following rights:


  • To request access to your personal data that we hold. We remind you that where you are a registered user you may also consult this information in the relevant section of your online account.


  • To request that we rectify the personal data that we hold. Please bear in mind that if you are a registered user on the Site, you may also access the relevant personal data section of your online account to change or update your personal data. In any case, please take into account that, on actively making your personal data available to us through any procedure, you guarantee that they are true and accurate and you undertake to notify to us any change or modification of your data. You will be liable for any loss or damage caused to the Site or to the person responsible for the Site or to any third party by reporting erroneous, inaccurate or incomplete information in the registration forms. Please remember that, as a general rule, you must provide us only with your own data, not with those of third parties, other than to the extent otherwise permitted in this Privacy Policy.


  • To request that we erase your personal data to the extent that they are no longer necessary for the purpose for which we need to keep processing them, as we have explained above, or when we are no longer legally permitted to process them.


  • To request that we cancel or limit the processing of your personal data, which entails that in certain cases you can request us to temporally suspend the processing of the data or that we keep them longer than necessary.


If you have given us your consent to process your data for any purpose, you also have the right to withdraw such consent at any time. For example, should you not wish us to send information to third parties to show you ads, you can change your preferences on your mobile device by resetting your advertising ID or disabling personalised ads on your device. If you have our App installed on an iOS device you can adjust your preferences in Settings/Privacy/Ads. If your device is Android, access Settings/Google/Ads. If you are visiting the website, you can change the cookie settings in your browser.




When you first register with us you will be able to choose whether or not to receive marketing communications from us or our carefully selected third parties. Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe. In addition, you can change your marketing preferences at any time by contacting us as described below.


You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.




Information you provide to us via our Site is stored on secure servers. Any payment transactions carried out through our Website will be encrypted using our technology. It is your responsibility to keep any Site passwords or login codes issued to or chosen by you, confidential.


We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Site as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Site is therefore carried out at your own risk.


Your data may be transferred to, and stored in or outside, the United Arab Emirates. In submitting your data to us and using our Site, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential and use it only for the purposes agreed with us.




The time for which we will retain your data will depend on the purposes for which we process them, as explained below:


  • To manage your user registration: We will process your data for the time during which you remain a registered user (meaning, until you decide to unsubscribe).


  • Development, performance and execution of the purchase or services contract: We will process your data for the time necessary to manage the purchase of the products or services that you buy, including potential returns, complaints or claims related to the purchase of the product or service in question. Sometimes, we will only process the data until the time when you decide, as is the case of payment (card) data that you requested us to store for future purchases (where this feature is available).


  • Customer support: We will process your data for the time necessary to meet your request or application.


  • Marketing: We will process your data until you unsubscribe or cancel your subscription to the newsletter. Likewise, we will show you personalised ads until you change your mobile or browser settings such that permission to do so is revoked. If you participate in promotional actins, we will keep your data during a six (6) months period from the end of the action.


  • Analysis of usability and quality: We will process your data occasionally for the time during which we proceed to carry out a specific quality action or survey or until we anonymise your browsing data.


  • Legitimate Purpose: We may keep your information even after you have closed your account and are no longer availing our services to detect and prevent fraud, meet our legal/compliance/regulatory requirements, resolve any disputes and enforce our privacy policies and terms and conditions.




We may amend the information contained in this Privacy and Cookies Policy when we consider this

appropriate. Should we do so, we will notify you by various procedures through the Site (for example, through a banner, a pop-up or a push notification), for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from ay service or functionality. In any case, we suggest you to review this Privacy Policy from time to time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will always find it as a permanent point of information on our Site.




For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or or by mail using the following details: 1710, 17th Floor, The Regal Tower, Business Bay, Dubai, United Arab Emirates.